Marketing

PORTFOLIO

Joana Marrafa

Content Creator & Brand Strategist. Lisbon, Portugal.

What I Create

My Background

Master's in Data-Driven Marketing, specialized in Digital Marketing (NOVA IMS) · International exchange, KU Leuven · Content creator based in Lisbon · 50+ brand campaigns delivered

Content I Love

Content Creation · Fitness Marketing · TikTok Strategy · Brand Partnerships · Lifestyle Aesthetics

Tools I Use

TikTok · Instagram · LinkedIn · Canva · CapCut

What's in my Gym Bag

Visual Branding & Content Production

TikTok & Platform Strategy

Trend Spotting & Aesthetic Strategy

Brand Partnerships & Sponsored Content

Brand Collaborations

Versatile content across beauty, fitness, tech and lifestyle.

Beauty & Self-Care

DepilConcept

Visual direction, Reels production, brand storytelling.

Fitness Ambassador

Fitness Up

Gym content, workout routines, lifestyle integration.

Tech

iSellAndRepair

Viral format videos, tech content, trend adaptation.

Beauty & Lifestyle

Art Z Hair

Hair transformation content, styling videos.

My Content Universe

Beyond brand work. This is what I create, edit and publish on my own.

Self Care
Fitness
Moda
Unboxing
Travel
Experiences

+2.1K followers in 30 days. All organic.

Content Creation & TikTok Strategy

Every post is intentional. Trending audios, original edits, strategic timing. I film, edit and publish everything myself.

Key metrics

Mar 4 - Apr 3, 2026

Post views0K+124K (+34.2%)
Profile views0K+18.3K (+27.6%)
Likes0K+35.2K (+42.5%)
Comments0K+1.3K (+18.3%)

Brand Partnerships & Long-Term Collaborations

I build lasting relationships with brands, create content that fits their voice, and deliver real, measurable results.

Prozis

Long-term ambassador for approximately 2 years. Fitness nutrition content, workout series, recipe reels, lifestyle posts. Consistent brand integration across platforms.

iSellAndRepair

Drove approximately 5K in sales over 6 to 7 months of consistent content. Positioned as one of the brand's top promoters through TikTok and trend-driven videos.

Let's Connect and

COLLABORATE